Before starting our work, we carefully examine our client’s business needs and expectations. We study the market and the competition, and aim to reach a clear understanding of the project at hand. From there, we start analysing and fine-tuning the client’s brief to determine the best way to move forward.

Each project begins with a systematic research process from which we gather valuable data and information that serve as the foundation and guidelines for the creation of the brand’s visual identity and applications.

We work together with our clients to reach a common vision and a unified roadmap before initiating the following phases of the project

The design expression is the sum of all the gathered information, research and analysis. We follow a structured and thoughtful design approach to consolidate the strategy and obtain the best output for our clients.

The design process includes the naming, the creation of the visual identity of the brand as well as the brand expression and brand elements that complete the logo to form a consistent and extensive brand experience.

Logo design

When it comes to developing your company’s branding the logotype is the most important element of branding you will ever create. This is the first touch point for your clients or customers which sets the look and feel for your brand.

The bespoke logos we create for businesses are often praised for many years and clients have commented that our distinctive professional style have helped them:

0% %
of marketers believe visuals are an integral part of a successful marketing campaign
0% avg.
20 to 30 sketches are made for a single logo design on average.
10 – 20 principles of design in total exist when it comes to designing a logo.


Brand design

Your brand identity should reflect your culture and values, delivering a honed and truthful representation of your organisation. A carefully-crafted and strategically-driven brand identity will enable you to engage more effectively with your target client base and industry peers, who’ll in turn become easier to sell to and influence.

Logo design

Your logo is often the first impression someone has of your organisation. Make sure it’s the right one. Whether you’re launching a new business, or your current logo is past its best, you’re in the right place. We get inside your audience’s head and strike the right tone for your logo – not falling prey to passing trends.